Cloud of knowledge

Warriors on the Rainbow: The Startup Movie as a High-Tech Fantasy

Yuri BOLOTOV

H&F Editor

Let's just say: this is not a “Social Network” with which someone will definitely try to compare this film. If Fincher turned the character of the college comedy into a hero of titanic proportions, and the oil changed the epic proportions in the form of chatter with lawyers in the claustrophobic space and thriller atmosphere (and turned it all with the entomologist’s grip), then in the case of “Startup” the stakes were much less.

This project seemed strange since its release in the summer of 2012. The first Russian film about the technology business, inspired by the head of the Almaz Capital fund, Alexander Galitsky, and the founder of ABBYY, David Yan. The budget is $ 2 million, half of which was allocated to the producer Irina Smolko by RVC and the Moscow Government. Not a startup film, but a startup film, which seems to be made by people from the technological hangout for themselves and for themselves. Mention of the crew was completely secondary: the script is from the author of Ostrov; in the director's chair - Roman Karimov, who shot a good melodrama "Inadequate People", but, in general, a beginner. By the time the filming is completed, the director’s name will disappear altogether, which is indicative.

Confusion was added by the fact that the creators were clearly guided by the history of Yandex, but the company itself refused to support the project in every way. The name of the late Ilya Segalovich is on the first place in the list of thanks, and the producer of the film in his interviews often mentions long conversations with him, but Segalovich was more than dry in his commentary on Look At Me two years ago: "We have a detached relationship to this project and we don’t want to associate ourselves with him. Would I go to such a film? I don’t know. Honestly, I don’t know, I'm afraid to be disappointed. "

The project of Irina Smolko still has a lot of introductory ones - for example, that, along with the production of the film, they launched a series of interviews with large entrepreneurs and investors. Or that the producer was driven by a good idea - "to show young viewers that intellectual work is still in demand in Russia." But in the end, about “Startup”, it’s enough to say only one thing: the surrounding information noise was more interesting than the film - and, excuse me, it turned out to be a movie that evokes a feeling of awkwardness.

no good intentions can save you from the fact that this is an hour and a half motivational video from Youtube.

Yes, it’s the first one, yes, it was apparently made by people who love and know the topic, and, yes, cutting corners, not going into details and jumping through mounting holes, it briefly tells the story of a company similar to Yandex (there’s even a short mention of a golden share bought by Sberbank). But no good intentions save us from the fact that this is an hour and a half motivational and amazingly unemotional video from YouTube, which, due to some misunderstanding, will be launched in movie theaters from the beginning of April.

"Startup" is devoid of any intrigue. There are two student friends: one is the idealistic programmer Boris, who wants to improve the world around him by searching and suffers very much from not being able to speak English. Another - Seva - does not understand anything in coding, but an entrepreneur by birth. They will create a company, and then they will move in a straight line, stepping on all the rakes of the genre.

The history of their search engine system, Holmes, is a set of episodes with the only possible outcome. Will they need money for new equipment? OK, one interview with investors, and the company moves to a new office. Does the company have problems with earnings? One evening, the head of the search engine will be left alone with his employee, who writes a diploma on contextual advertising, and this will change everything. At some point, there will be difficulties in the family and disputes between partners over money? Well, it happens that we move on. And at the very end of the story, the emboldened Boris will even beat himself and, after a successful IPO, will give an inspiring speech in English.

Sorry, but this is a little like life. "Sitting on a rainbow, doing a startup." Even the motivational YouTube star Mikhail Kotov looks more fresh and instructive.

No, there is nothing wrong with that - unpretentious propaganda is sometimes needed too, and their genre presupposes retelling of positive stories, if not for one “but”. In the alarming spring of 2014, Startup is unlikely to inspire anyone.

The characters in the film are clearly not living in Russia for the past 20 years. They move in airless space, and for the only time that the surrounding reality finally breaks into the cinema, it seems that it would be better if this did not happen.

In the most intense - but still the same unemotional - scene of the film, the creators of the Holmes search engine find themselves in the Presidential Administration. They are offered to give the business into the hands of ideologically seasoned businessmen. "We make life acceptable and convenient for everyone," a plain-minded official tells them, smiling.

Heroes are trying to get out, but they do it unconvincingly. And then - the climax - a high-ranking god from the Kremlin machine intervenes and advises the official to look for another solution, leaving the search engine in the hands of the creators. Thanks to the comrades Strugatsky who sowed hope in the film “Inhabited Island” and the heads of the authors of the film that even in the backward Saraksha there is a mishandled Cossack civilizer, through whose efforts the society is gradually migrating to democracy. Or, in other words, it is a belief in a good king, the only European.

However, in the version for schoolchildren, which was also produced by the authors of Startup, there is no political line at all. A new boy will not grow up for me, a bastard, to fight.

Watch the video: Larry Ellison on partnerships with UH, San Diego Zoo (January 2020).

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